Makinwa, and Big Brother Africa Season 9
runner up, Tayo Faniran, as its first ever
ambassadors. This is in its quest to reach its
target audience which comprises mainly
students, young urban professionals and mature adults.
The pair were introduced at an unveiling
event recently held in Lagos.
Speaking at the event, , Managing Director of
Payporte, Mr. Eyo Bassey, revealed that
opinion of people were sampled before the company decided to pick both Toke Makinwa
and Tayo Faniran, adding that people said a
lot of good things about the two big
celebrities during the process.
"Toke and Tayo are the right and befitting
personalities to drive our brand because Toke stands for quality which our brand
offers, while Tayo will generate mass appeal
for our brand because he is likable,
fashionable and trendy personality,"
Bassey stated.
Furthermore, Bassey noted: "Our price is our unique selling point and we don't stock
what we don't have in our store. We are
coming into the market to make sure the
market is properly served in Nigeria and so
any other countries we serve."
Speaking about the contact which will last for a year, Toke Makinwa, stated that it is a
marriage which both parties will generate
immeasurable benefit from considering high
number of friends she has on social media.
Tayo Faniran on his own part said people
know him for originality which Payporte also stands for.
Also speaking, Payporte Head of Social Media
Business Strategy, Mr. Benjamin Amu, said
that their target is to use the social media to
get their product across to people, adding
that what they intend to do in the future is to make sure they take over in the medium.
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